I was using generic Tesco, asda, & savers clay for my hair all the vo5 stuff and realised it was either to sticky, to hard or just crumbled at the 1st hurdle so I switched to SG cream styler (when you say cream styler is it me or does anyone else start singing bomfunk MC- freestyler rock the microphone) i cant say cream styler without singing it to that tune now! Anyways, its amazing for my hair, lightweight and styles witout it looking like ive got a tub of gloop on my barnet! Pukka stuff is slick gorilla will never use the cheap filler filled shite anymore! Brilliant product and great skin care range to!