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4.8
Rated 4.8 out of 5 stars
124 Reviews

Clay Pomade

Sale price£12.95

Clay Pomade is the ideal choice for smart or undone styles. It instantly adds texture, firm hold and staying power, so you can have full confidence in your style.

WHY ITS SLICK

THE POWER PLAYER

When you need a product that sets and stays, this is the most reliable tool in your kit.

TOTAL VERSATILITY

Just as effective for a sharp slick-back as it is for a structured side part.

HEALTHY POLISH

Adds smoothness to the hair, making it look stronger and more hydrated.

ACTIVE PERFORMANCE

The firm hold is built to withstand high activity and long days.

How to use

What's actually in it

CASTOR OIL

Moisturises and strengthens every strand from the inside out. It traps hydration to kill frizz and makes your hair appear fuller and healthier.

BENTONITE

A natural clay with deep moisturising and conditioning properties. It helps to soften the hair while significantly reducing the appearance of frizz.

KAOLIN

The secret to a non-greasy finish. It absorbs excess oils from the hair and adds the essential texture and volume needed for a high-impact style.

Size: 70g

Castor Oil: Moisturises and strengthens every strand from the inside out. It traps hydration to kill frizz and makes your hair appear fuller and healthier.

Bentonite: A natural clay with deep moisturising and conditioning properties. It helps to soften the hair while significantly reducing the appearance of frizz.

Kaolin: The secret to a non-greasy finish. It absorbs excess oils from the hair and adds the essential texture and volume needed for a high-impact style.

Ingredients: Petrolatum, Ethylhexyl Palmitate, Bentonite, Helianthus Annuus (Sunflower) Seed Cera, Kaolin, Paraffin, Aqua (Water), Hydrogenated Castor Oil, VP/VA Copolymer, PEG-7 Glyceryl Cocoate, Ceteareth-20, Cetyl Palmitate, Glycerin, Propylene Glycol, PVP, Parfum (Fragrance), Phenoxyehtanol, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Linalool.

Frequently asked questions

Firm. Clay Pomade keeps your hair defined and in place all day, without making it stiff or crunchy. Perfect for styles that need structure and control.

Lightwork gives a light-to-medium, matte, natural texture, perfect for effortless styles. Clay Pomade offers firm, reworkable hold for defined, structured looks.

Natural matte finish that looks effortless. Apply to wet hair and you can get a subtle sheen for a polished look.

Yes. Whether your hair is cropped, mid-length, or long, Clay Pomade adds texture, definition, and hold to suit any style.

Definitely. You can layer it with other styling products to boost volume, shine, or hold without compromising the clay’s natural finish.

Absolutely. Although the hold is firm, the formula is pliable and reworkable, so you can tweak, reshape, or touch up your style throughout the day.

Yes. A warm, spicy fragrance with fresh coriander and smoky tobacco, layered over earthy patchouli and aromatic herbs, finishing on a rich, woody blend of sandalwood, amber, musk, and cedarwood.

Dry hair is perfect for a natural, textured look, while wet or damp hair gives a slightly polished, sleek finish. Use whichever fits your vibe.

Start with a small amount and warm it between your palms. Add more gradually for extra hold or texture.

Yes. Despite the firm hold, it rinses clean with shampoo leaving no greasy residue.

4.8
Rated 4.8 out of 5 stars
Based on 124 reviews
94%would recommend this product
Reviews Summary
Customers say this clay pomade delivers strong hold and excellent styling control throughout the day. Many appreciate its natural finish without a greasy appearance, noting it works well for creating texture and definition. Users find it easy to apply and style, with most praising its quality and value. Some mention the product is difficult to wash out, while a few note it doesn't provide enough hold for thicker hair or requires frequent restyling. Overall, customers report consistent performance and frequently become repeat buyers.
124 reviews
  • SG
    Samraj G.
    Verified Buyer
    21 seconds ago
    Rated 5 out of 5 stars
    Product

    Very good

  • CG
    Claudio G.
    Verified Buyer
    6 hours ago
    Rated 5 out of 5 stars
    Product is great!

    I always get compliments when I style the hair with the pomade. Delivery was super fast.

  • JL
    Jack L.
    Verified Buyer
    3 days ago
    Rated 5 out of 5 stars
    Good product

    Does the job!

  • M
    Max
    2 weeks ago
    Rated 1 out of 5 stars
    Would not recommend

    Really disappointed with this clay pomade. You have to use a lot of the product to actually keep the hair in place, which means the tub doesn’t last very long, which is a shame considering how expensive it is. The smell isn’t particularly pleasant either and leaves my hair looking noticeably greasy rather than naturally styled. However, the biggest issue with the product is the little white bits that they use in the product that end up visible in your hair, making it look as if you have dandruff. Overall, a very disappointing product. There are much better, cheaper alternatives out there.

  • PW
    Paul W.
    Verified Buyer
    3 weeks ago
    Rated 5 out of 5 stars
    Brilliant

    Best product so far that I’ve used